Morfa Labs

AI Agents & Assistants

AI agents and chatbots built on your business

We build AI assistants that answer customers on WhatsApp and web chat, and help staff find answers in your own documents. They speak English and Arabic, know when to hand over to a person, and work with the CRM you already use.

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Sound familiar?

  • Your team answers the same customer questions by hand, all day, every day.

  • Messages that arrive after hours wait until morning, and some buyers don't wait.

  • Staff dig through shared drives and old emails to find a policy or a price.

What we build

  • WhatsApp and web chat assistant

    Answers questions, qualifies leads and books appointments on the channels your customers already use.

  • Internal knowledge assistant

    Gives staff answers from your policies, manuals and price lists, with a link to the source.

  • Handover to your team

    Passes the conversation to the right person, with the full history, when the agent shouldn't answer alone.

  • Actions in your CRM

    Creates leads, updates records and checks order status in your CRM or ERP.

  • Limits and review

    Clear rules on what the agent may say, a log of every conversation and an easy way to correct answers.

Example use cases

  • Example

    Customer service for a retailer

    An assistant on web chat and WhatsApp answers order, delivery and return questions. It checks order status in your system and passes complex cases to staff.

  • Example

    Appointment booking for a clinic

    Patients ask about services and book visits on WhatsApp at any hour. Reception gets a clean list of bookings instead of a full inbox.

  • Example

    Lead qualification for real estate

    The agent answers questions about listings, asks about budget and timing, and sends qualified leads to the sales team with notes.

  • Example

    HR and policy help for staff

    Employees ask about leave, expenses or procedures and get answers from your own handbook, in English or Arabic.

Works with

  • WhatsApp Business
  • Website chat
  • Email
  • HubSpot
  • Zoho CRM
  • Microsoft 365
  • Google Workspace

And other systems with an API or a reliable export.

How it works

  1. Discover

    We pick the questions and channels that matter most and collect the documents the agent will answer from.

  2. Build

    We build the agent on your real content, set its tone and limits, and connect it to your CRM or order system.

  3. Launch

    We test it with your team, then open it to customers on one channel first, with handover to staff from day one.

  4. Improve

    We review conversations every month, fix weak answers and add new topics as your business changes.

Frequently asked questions

How much does an AI agent cost?

It depends on the channels, how many systems the agent connects to, the languages it needs and the volume of conversations. We give a fixed quote for a pilot on one channel, so you see it working before you commit to more. Support and improvements after launch run on a monthly plan.

How long does it take to launch a chatbot?

A pilot on one channel usually takes a few weeks, depending on how ready your content is and which systems the agent needs to reach. Most of that time goes into collecting the right answers and testing with your team, not into the technology itself.

Can the agent speak Arabic and English?

Yes. Our agents work in English and Arabic, and we can add French, Spanish or German. Customers write in the language they prefer and the agent replies in the same one. Before launch we test both languages with your team, including common spelling variations and messages that mix the two.

What if the agent gives a wrong answer?

We limit the agent to your approved content and set clear rules for what it must not say. When it is unsure, or the request is sensitive, it hands the conversation to a person. Every conversation is logged, so your team can review answers and correct them quickly.

Is our customer data safe?

We design the setup so your data stays in the region or cloud you choose, with access limited to the people and systems that need it. The agent reads only the sources you approve. We document where data goes and how long it is kept, and review that with you before launch.

What do you need from us to start?

A person on your side who knows the customer questions well, the documents and FAQs the agent should answer from, and access to the channel and CRM you want to connect. We handle the build, testing and setup, and keep the time your team spends on it short.

Services that work alongside AI agents

Start with one channel and watch it answer your real questions.

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