Morfa Labs

Solutions
shaped to your
Business

Six services with one goal: AI and automation that fit your systems, your team and your language.

  • 24/7Agents answer at any hour
  • MultilingualEnglish, Arabic and more
  • Weeks, not monthstime to a working pilot

AI Agents & Assistants

Assistants that answer customers and staff in Arabic and English, at any hour. Typical uses: sales and support on WhatsApp and web chat, or an internal assistant that answers from your own documents. Connects to WhatsApp Business, your website, CRM and knowledge base.

Workflow Automation

We automate the repetitive steps between people and systems. Typical uses: approvals, follow-ups, quotations, purchase orders and onboarding. Works with email, Microsoft 365, Google Workspace and your ERP and CRM.

Systems & ERP Integration

We connect your ERP, CRM, accounting and spreadsheets so data moves on its own instead of being retyped. Typical uses: syncing orders, invoices, stock and customer records. Works with Odoo, SAP Business One, Zoho, Microsoft Dynamics 365, QuickBooks and HubSpot.

Document Intelligence

AI that reads invoices, delivery notes, contracts and forms in Arabic and English, checks them and pushes clean data into your systems. Typical uses: accounts payable, order intake and contract review. Works with scanned PDFs, shared inboxes and your ERP.

Reporting & Dashboards

Live dashboards built on your own data, with AI-written summaries in plain language. Typical uses: sales, operations and finance reporting for managers. Pulls from your ERP, CRM, accounting system and spreadsheets.

SEO & GEO

Get found on Google and in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews, in Arabic and English. Typical uses: service pages, local search and content that AI tools can cite. Works with your website, CMS and Google Business Profile.

We build AI that takes
the shape of your
business: your systems,
your people, your
language. Not the other
way around.

Morfa Labs Team

Global AI studio

60-70%

of employees' time is spent on work AI and automation could take over.

McKinsey, The economic potential of generative AI, 2023

$2.6-4.4T

a year that generative AI could add to the global economy.

McKinsey, The economic potential of generative AI, 2023

Faster responses

Answer customers and colleagues quickly, at any hour, on the channels they already use.

Fits what you have

We work with your current ERP, CRM and tools, in Arabic and English. No new platform to adopt.

Shaped to fit

How we work

004

From pilot to production

Every engagement starts with one workflow. We prove the value on your real data before you commit to more, then grow from there.

Get started

(discover)

01

Discover

We map one high-value workflow with your team and find where time and errors leak.

(pilot)

02

Pilot

We build a working version on your real data in a few weeks and measure it against the old way.

(build)

03

Build & integrate

We harden it, connect it to your ERP, CRM and other systems, and train your team to use it.

(run)

04

Run & improve

We monitor, support and keep improving it under a monthly plan as your business changes.

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