# AI shaped to your business > Morfa Labs is a global AI engineering studio. We build custom AI agents, workflow automation and system integrations that take the shape of how growing companies already work. Source: https://morfalabs.com/en Custom AI and automation for growing businesses worldwide, built around how you already work. **Trusted by 100+ businesses** ## Works with the tools you already use - Odoo - SAP Business One - Zoho - Microsoft 365 - WhatsApp - HubSpot ## About us We build AI that takes the shape of your business: your systems, your people, your language. Not the other way around. **What we build:** AI agents, workflow automation, system integrations and AI-search visibility, in Arabic and English. **Who it's for:** Growing companies of about 20 to 500 people, wherever they operate. ## AI agents that fit how you work Customer-service and sales assistants on WhatsApp and web chat, plus internal assistants that answer from your own documents. ## Our team's track record Results from our team's work with partners across 3 continents and a decade of engineering. - Up to 10× faster workflows with our partners (Days of work → hours) - Up to 96% lower cost on automated work - 100+ companies served by our team - 10+ years of engineering ## Benefits Our AI takes the shape of your operations. We fit your systems, people and language instead of forcing you onto a new platform. ### Fits your systems We build around the ERP, CRM and tools you already use, so your team keeps working the way it knows. ### Arabic & English Assistants, documents and reports work in both languages from day one, for your staff and your customers. ### Proof before scale We start with one workflow on your real data and show the value before you commit to more. ## Services ### AI Agents & Assistants Assistants that answer customers and staff in Arabic and English, at any hour. Typical uses: sales and support on WhatsApp and web chat, or an internal assistant that answers from your own documents. Connects to WhatsApp Business, your website, CRM and knowledge base. ### Workflow Automation We automate the repetitive steps between people and systems. Typical uses: approvals, follow-ups, quotations, purchase orders and onboarding. Works with email, Microsoft 365, Google Workspace and your ERP and CRM. ### Systems & ERP Integration We connect your ERP, CRM, accounting and spreadsheets so data moves on its own instead of being retyped. Typical uses: syncing orders, invoices, stock and customer records. Works with Odoo, SAP Business One, Zoho, Microsoft Dynamics 365, QuickBooks and HubSpot. ### Document Intelligence AI that reads invoices, delivery notes, contracts and forms in Arabic and English, checks them and pushes clean data into your systems. Typical uses: accounts payable, order intake and contract review. Works with scanned PDFs, shared inboxes and your ERP. ### Reporting & Dashboards Live dashboards built on your own data, with AI-written summaries in plain language. Typical uses: sales, operations and finance reporting for managers. Pulls from your ERP, CRM, accounting system and spreadsheets. ### SEO & GEO Get found on Google and in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews, in Arabic and English. Typical uses: service pages, local search and content that AI tools can cite. Works with your website, CMS and Google Business Profile. ## From our partners > Morfa Labs helped us design AI checks that review deal documents before funds move, and cut review time by up to 90%. They understood escrow and compliance as well as the tech. > > — TRUSTY, Founding team > They worked with us on the AI behind our in-app coach and booking automations. They move fast, explain trade-offs and are easy to build with. > > — FUZEX, Founding team > Morfa Labs helped us shape an agent that understands Arabic and English the way people really speak. They take approvals and security as seriously as we do. > > — BLEUI, Founding team ## The process START WITH ONE WORKFLOW, THEN SCALE WHAT WORKS ### 01. Discover We map one high-value workflow with your team and find where time and errors leak. You get a clear view of what to automate first and why. _Workshop · Mapping_ ### 02. Pilot We build a working version on your real data in a few weeks, then measure it against the old way so you can decide with facts. _Real data · Measured_ ### 03. Build & integrate We harden the pilot, connect it to your ERP, CRM and other systems, and train your team so it becomes part of daily work. _Integration · Training_ ### 04. Run & improve Under a monthly plan we monitor, support and keep improving what we built, and add the next workflows when you are ready. _Monitoring · Support_ ## Use cases Example use cases for growing businesses. ### Example: Invoice and PO processing _For a distributor_ Read supplier invoices and purchase orders in Arabic and English, match them, and post clean data to the ERP. **Typical impact:** Up to 80% less manual data entry* ### Example: WhatsApp sales assistant _For a clinic group_ Answer enquiries, share prices and book appointments on WhatsApp in Arabic and English, then hand over to staff. **Typical impact:** Up to 60% of routine questions answered automatically* \* Typical results for this kind of workflow; actual results depend on your data and processes. ## Packages PROJECTS TO START, MONTHLY PLANS TO KEEP GOING ### AI Pilot (Projects) **Prove it on one workflow** — Custom quote - Discovery workshop - One workflow automated - Runs on your real data - One system integration - Before/after measurement - Handover documentation - Go/no-go recommendation - Fixed project quote ### Build (Projects) **Roll it out across the business** — Custom quote - Multiple workflows - AI agents - ERP/CRM integration - Arabic + English - Security review - Team training - Launch support - Fixed project quote ### Run (Retainers) **Keep it running** — Custom quote - Monitoring - Fixes and updates - Monthly improvements - Monthly usage report - Business-hours support - Simple monthly plan ### Partner (Retainers) **Your AI team on call** — Custom quote - Everything in Run - New automations monthly - SEO & GEO - Quarterly AI roadmap - Priority support - Arabic + English ## Automation AI agents handle repetitive tasks, so your team can do better work Approvals, follow-ups, quotations and purchase orders move on their own, with fewer errors and faster responses. We connect to the tools you already use, like Odoo, SAP Business One, Zoho, HubSpot and Microsoft 365, so nobody has to retype data from one system to the next. ## Frequently asked Questions ### How long does a pilot take? A few weeks. We build on your real data, measure it against the old way, and then you decide whether to scale. ### Do you work with our ERP? Yes. We connect to systems like Odoo, SAP Business One, Zoho, Microsoft Dynamics 365, QuickBooks and HubSpot. ### Do your assistants speak Arabic? Yes. Assistants, document reading and reports work in Arabic and English, for your staff and your customers. ### Where is our data stored? We design for your data to stay in the region or cloud you choose, with access limited to what each workflow needs. ### How is pricing set? A fixed quote per project, and monthly plans for ongoing work. We agree the scope and price before we start. ### Do we need technical staff? No. We handle the build and integration and train your team to use it. You only need someone who knows the workflow. ## Contact Let's find the first workflow worth automating - Email: [info@morfalabs.com](mailto:info@morfalabs.com) - Locations: Global · Remote-first · Working across time zones - Web: https://morfalabs.com ## Pages - [Solutions](https://morfalabs.com/en/solutions.md) - [Use cases](https://morfalabs.com/en/case-study.md) - [Insights](https://morfalabs.com/en/blog.md) ## Other languages - [العربية](https://morfalabs.com/ar/index.md) - [Français](https://morfalabs.com/fr/index.md) - [Español](https://morfalabs.com/es/index.md) - [Deutsch](https://morfalabs.com/de/index.md)